Are You Afraid of Fundraising?
“Asking is the beginning of receiving.”
Fundraising is the lifeblood of nonprofit organizations — and yet, so many leaders and volunteers dread it. The word alone can bring up anxiety, discomfort, or even outright fear.
Why? Because asking for money touches some of our deepest insecurities.
Here are a few of the most common fears nonprofit leaders and volunteers experience — and how to start overcoming them:
Fear of Rejection
No one likes hearing “no.” For many, the idea of asking for a gift feels like opening the door to disappointment. But remember: when someone declines, it’s usually about their circumstances, not your worth or your mission.
Fear of Being “Pushy”
We’ve all been on the receiving end of a hard sell. Many nonprofit leaders don’t want to risk making their donors feel pressured. But authentic fundraising isn’t about pushing; it’s about aligning values. You’re offering people a chance to make a difference.
Fear of Not Knowing the “Right Words”
Volunteers and even seasoned board members sometimes freeze because they’re unsure what to say. The truth? Fundraising conversations are less about perfect scripts and more about listening, connecting, and sharing why the mission matters to you.
Fear of Talking About Money
Money is a sensitive subject in many cultures and families. Nonprofit leaders often avoid it for fear of making others uncomfortable. But money is simply a tool — a way for donors to invest in change they care about.
Fear of Personal Vulnerability
Asking requires courage. It means sharing what you care about most and risking rejection. But it’s also powerful: when you make the ask, you demonstrate your commitment to the cause and invite others into meaningful partnership.
Moving Through the Fear
The best way to move past fear is to practice. Start small: share your passion, make a simple ask, and reflect on the experience. Over time, your confidence grows.
Remember: fundraising isn’t about you taking something from someone — it’s about offering them a chance to live out their values through your mission. When you reframe it that way, fear turns into possibility.
