The January Drought Is Predictable
A lot of the nonprofits I talk to don't have an annual fundraising plan. They have a year-end plan, and then they improvise.
Your Mission Is Worth More Than a Safe Ask
If you’re copying last year’s ask amounts into this year’s appeal because raising them feels pushy, you’re not alone. But when the ask is smaller than what the mission needs, the gap usually lands on you.
A Month Ahead of Deadline
The big takeaway: structure doesn't add to the overwhelm. It removes it. See how the first Year-End Appeal Kickstart cohort made it work.
What 30 Days of Year-End Planning Actually Looked Like
If you've been carrying year-end on your own and wondering whether it has to feel this heavy: it doesn't.
Protecting Your Planning Time Isn't a Luxury
A boundary around planning time isn't about protecting your peace. It's how you make sure your biggest fundraising decisions get made on purpose instead of by default.
The Difference Between a Plan and a Calendar
If you're heading into Q4 with dates on the wall and a gut feeling instead of a plan, now's the time to find out — not in November.
What’s Your Plan for February?
If you're like most executive directors and development leads I talk to, the honest answer is: there isn't one.
What Day One of the Kickstart Actually Looks Like
If you've ever wondered what actually happens inside something like the 30-Day Year-End Appeal Kickstart, check this out.
You Can Win December and Still Be Behind by March
A strong year-end appeal is one piece. The bigger gap is having a fundraising plan for the whole year.
Enrollment Closes August 25.
The two things holding people back from the Kickstart — and what happened when one client stopped skipping the assessment.
She Paid $2,000 to Get Lost in a Room of 200
If you've been meaning to get your year-end plan built with someone who's actually reading your work — not handing you a folder of templates — this is the stretch before the door closes.
Ask This Question Before You Send The Letter
One board wanted to mail everyone in town. Here's what we did instead — and who this actually works for.
I Kept Getting The Same Question.
Need help crafting a year-end appeal that works? Here’s your answer.
Stop Copying Last Year's Appeal.
A real year-end appeal plan shouldn’t be a template swap. Find out three easy ways to plan instead of copy.
Why August Is the Real Deadline for Year-End Planning
It's not about working harder in the fall. It's about starting six weeks sooner.
Knowing Isn’t Doing
How do you bridge the gap between knowing what’s wrong and actually doing something to fix it?
What to Fix Now for a Strong Year-End Appeal
A year-end appeal isn’t a December project. Here are three things to fix now, to avoid the traditional year-end scramble.
The Mid-Year Reality Check Most Fundraisers Avoid
Recalibration isn't failure. It's leadership. Read on for five signals that tell you whether your fundraising plan needs a mid-course correction.
When Everything Feels Urgent
Urgency isn’t a strategy. It’s the absence of one. In this post, we talk about three things you can do to pull yourself out of the scramble.