If you're like most executive directors and development leads I talk to, the honest answer is: there isn't one.

If you've ever wondered what actually happens inside something like the 30-Day Year-End Appeal Kickstart, check this out.

A strong year-end appeal is one piece. The bigger gap is having a fundraising plan for the whole year.

The two things holding people back from the Kickstart — and what happened when one client stopped skipping the assessment.

If you've been meaning to get your year-end plan built with someone who's actually reading your work — not handing you a folder of templates — this is the stretch before the door closes.

What do you actually get in the 30-Day Year-End Appeal Kickstart?

One board wanted to mail everyone in town. Here's what we did instead — and who this actually works for.

Need help crafting a year-end appeal that works? Here’s your answer.

A real year-end appeal plan shouldn’t be a template swap. Find out three easy ways to plan instead of copy.

It's not about working harder in the fall. It's about starting six weeks sooner.

How do you bridge the gap between knowing what’s wrong and actually doing something to fix it?

A year-end appeal isn’t a December project. Here are three things to fix now, to avoid the traditional year-end scramble.

Recalibration isn't failure. It's leadership. Read on for five signals that tell you whether your fundraising plan needs a mid-course correction.

Urgency isn’t a strategy. It’s the absence of one. In this post, we talk about three things you can do to pull yourself out of the scramble.

Before you ask your fundraiser to work harder, ask yourself what you’ve decided — on purpose or by accident — about whose job this really is.

The thank-you matters more than the ask. Donors remember how you made them feel after they gave — not just what you said to get the gift.

Here's the thing nonprofit leaders get wrong about donor communication: they think the conversation only counts when there's an ask attached.

The space between asks is not dead air. It's where trust is built — or lost. This post includes an easy Three-Touch Framework to make sure your biggest donors don’t disappear.

Donors don't send a warning when they start to drift. This post lays out three questions you should ask yourself now to keep them engaged.

If you've been in nonprofit fundraising for more than five minutes, you know exactly what the year-end scramble feels like. This post gives you an easy way to stop scrambling.